The Unofficial Shopify Podcast How Smart Brands Win Top-of-Funnel in 2025
6 snips
Apr 22, 2025 Smriti Jayaraman, a venture capitalist at Corazon Capital specializing in early-stage tech investments, dives into the future of e-commerce strategies. She discusses how AI is reshaping SEO and marketing, with brands leveraging gamified funnels and personalized experiences. The conversation touches on the importance of authenticity and innovative tools, like AI-powered sizing tech that enhances shopping. Smriti also emphasizes the shift from traditional ads to community-driven, membership-like approaches for better customer engagement.
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Leverage AI Keywords and Landing Pages
- Create landing pages focused on occasions or attributes to match AI search queries.
- Use AI tools to discover new keywords reflecting conversational and use-case queries rather than classic keywords.
Gen Z Prefers Conversational AI Search
- Gen Z interacts with AI search engines much more conversationally than older generations with Google.
- This shift requires brands to rethink needs they address in more engaging, authentic ways.
Use AI to Gamify Engagement
- Use AI-powered interactive content like quizzes and gamified funnels to engage consumers' curiosity.
- Hooks such as intriguing questions can drive phenomenal organic growth and capture attention.