The Game Business Show Capcom delivered a marketing masterclass with Resident Evil Requiem
Mar 5, 2026
Lucy James, GameSpot writer, presenter and producer, breaks down Capcom's marketing masterclass for Resident Evil Requiem. They explore Capcom’s platform-spanning strategy, surprise trailer reveals, and savvy social and fandom tactics. They also examine AI game recommendations and debates over PlayStation’s PC approach and The Sims 4’s new UGC model.
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LLMs Recommend Games Differently Based On Source Bias
- Different LLMs recommend games from different pools because of their source biases: ChatGPT favors established titles via Wikipedia/Metacritic, Perplexity pushes unreleased games, Gemini sits between and leans on YouTube and Reddit.
- Dring cites FanCensus testing Jan 19–Mar 2 showing platform-specific recommendation patterns and source usage.
Target LLM Source Channels For Better AI Visibility
- PR teams should target the platforms that each LLM uses most to influence AI recommendations.
- Dring notes Gemini cites YouTube and IGN heavily while ChatGPT cites Wikipedia and Metacritic, so adjust outreach accordingly.
LLM Suggested Mostly Resident Evil Sequels When Asked For Followups
- Lucy James asked an LLM what to play after Resident Evil Requiem and it mostly recommended other Resident Evil games.
- Claude suggested Resident Evil 7, remakes and specifically recommended starting with the RE4 remake.