The Game with Alex Hormozi Solving 6 Scaling Problems | Ep 969
66 snips
May 12, 2026 Six scaling pitfalls for service businesses get rapid-fire solutions. Topics include when to raise prices to hire, why premium offerings need premium talent, and separating outbound and inbound sales. Strategies cover recruiting technicians with relocation and national ads, picking and doubling down on the right sales channel, and calculating opportunity cost when choosing what to scale.
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Pay For Talent To Scale Faster
- Decide which tradeoffs you accept and pay others to scale the business by hiring higher‑level talent even if it costs short‑term profit.
- Alex: raise payroll to hire leaders, accept temporary profit hit, and graduate into hiring increasingly expensive "Whos."
Raise Prices To Fund Redundancy
- Increase prices 20–40% and add a strong guarantee to create cash flow for redundant hires so you can stay above day‑to‑day ops.
- Alex: use service guarantees (refund profit if you miss) to justify premium pricing and fund extra technicians.
Outbound To Capture Whale Partners
- Run outreach to HVAC and contractor "whales" to quote jobs instead of relying on a few partners; create your own demand to gain leverage.
- Alex: outbound to competitors' clients builds pipeline and reduces dependency on existing whales.
