When you think about Hollywood, you probably think about movies, actors and scripts. But behind the scenes, tremendous amounts of data power a complex supply chain that shapes the movie trailers you watch and the release date of the next blockbuster. In this episode of Datamasters, Eric Iverson, who was the CIO of Sony Pictures Television and CIO and CTO at top talent agency Creative Artists Agency, or CAA, shares how data powers the media and entertainment industry. He talks about how data is leveraged in television and movie production, the role data plays in television show distribution, and the data transformation that the entertainment industry went through in recent years.