Build Your Email List

Something I overlooked for a long time was using my podcast to build my email list. I was so focused on everything else — getting it launched, finding guests, and you know, getting people to actually listen — that I completely ignored building my mailing list.

But your email list is the best way to capture your audience — the only direct line you have to them, since podcast subscriptions are a scattered mess, and a black box.

Through your email list, you can share episodes, better engage with your audience, and grow your business. People might skip episodes, but they’ll still see your name in their inbox.

So how do you grow you list?

1) Have a landing page with a subscribe box. I recommend  ConvertKit. It’s free to start and you can even point a domain there.

2) Make your call to action to subscribe, at both the top of the show, and at the end. over 50% of people drop off before your sign off, so having it in the beginning guarantees everyone hear it.

3) Offer a content upgrade of freebie as incentive. My friend  Jason Resnick says to make it sawdust from your own work.

I promise — this is one of the best ways to grow your podcast and your audience.