Ep. 80: How a YouTuber's study group grew into a profitable business ft. Kaelyn Grace Apple

This week on the Creator Spotlight Podcast we're joined by Kaelyn Grace Apple. Kaelyn is the founder and co-owner of Accepted Society, an international online community of students, educators, and independent researchers dedicated to learning, research, and creating networks of support. In this episode Kaelyn shares how she cracked the formula for building a thriving online community. She breaks down the business plan behind her 500+ member collective, lessons from working with Ali Abdaal, and the strategies every creator can use to turn research into results. Read the newsletter: https://www.creatorspotlight.com/p/kaelyn-grace-apple __ Earn with Google AdSense: https://goo.gle/earnwithadsense __ Kaelyn Grace Apple Accepted Society: https://www.acceptedsociety.com Website: https://kaelynapple.com YouTube: @theredheadacademic LinkedIn: https://www.linkedin.com/in/kaelyngraceapple Instagram: https://www.instagram.com/kaelyngraceapple Francis Zierer LinkedIn: https://www.linkedin.com/in/francis-zierer/ Twitter/X: https://x.com/FZierer __ Timestamps 00:00 Introducing Kaelyn Grace Apple 01:28 From eight members to over 500 08:02 Why you should not scale too quickly 12:03 The course model vs. community model 14:03 Using YouTube to build a community 18:42 Pricing a community 22:01 Scaling a business up, and scaling it down 30:46 The evolution of Kaelyn's YouTube content 37:24 Revenue breakdown 42:44 Why Kaelyn left the Ali Abdaal team 47:34 Lessons learnt working with Ali Abdaal 53:47 Kaelyn's 30 year plan