Building your Brand How I Hosted My First Live Podcast Event (Debrief + What I Learned)
Last week, I hosted my first ever live podcast event; recording two episodes in front of a real audience.
In this solo episode and debrief, I'm breaking down everything that went into it: from finding the right guest and venue, to selling tickets, securing sponsors, managing logistics, and handling the emotional pressure of hosting something entirely on my own.
I share the real numbers, the fears I had (including "what if no one shows up?"), the lessons I learned about marketing, and why I'm already planning the next one; this time in London.
If you're building a brand and wondering what your "next level" looks like, this might just spark something.
Key Takeaways- Your next level will feel uncomfortable;that's the point. Growth often looks like responsibility. Hosting the event wasn't scary because of the interview; it was scary because it rested fully on you.
- Give yourself more time than you think you need. Pushing the event back meant it wasn't rushed; and that made all the difference.
- You probably need to market 10% more than feels comfortable. Consistent promotion works; but you can almost always talk about it more.
- Don't rush past your wins. Big milestones deserve to be absorbed. Pride isn't arrogance; it's acknowledgement.
Episode Highlights
- 00:10 – Why I hosted my first live podcast event (and how it felt)
- 02:27 – Planning timeline, choosing the guest & pushing the date back
- 05:15 – Ticket sales, pricing, attendance numbers & marketing
- 08:22 – Behind the scenes: team, venue, tech & goodie bags
- 11:07 – Guest impact, sponsors (including Adobe Express) & what's next (London event)
Event Sponsors
- Matt Joyce https://matt-joyce.com/
- Studio Cotton https://studiocotton.co.uk/
- Adobe Express https://adobe.com/express (Aff link)
I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written, recorded and produced by me
If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube.
If you enjoyed this episode please leave a 5* rating and review!