Connection Accepted Why everyone is wrong about LinkedIn videos | #56
33 million impressions in a "boring" niche. Selling vinyl sheet piles with viral videos.
David Jasinski is the "Face of Construction" on LinkedIn.
He doesn't sell a trendy AI tool or a lifestyle brand. He sells vinyl sheets, a complex civil engineering product for projects with multi-year sales cycles.
David generated over 33 million impressions last year and built a following of 140,000+ by proving that "technical" doesn't have to mean "boring."
In this conversation, David breaks down his video-first strategy.
If you want to understand how to simplify complex topics for mass appeal, why video is the biggest opportunity in B2B right now, and how to ignore bad LinkedIn advice, this episode is for you.
Connect with David: https://www.linkedin.com/in/geocivildavid/
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