Introducing our ad intelligence framework + what “total search” means now

Ad revenue is still holding up in key quarters—even as some US economic signals flash stress and platform reporting gets a bit murkier. Kate Scott-Dawkins joins Jeff Foster and Nidhi Shah to break down fresh earnings signals (Roku, Walmart/eBay, Pinterest, travel platforms, Reddit), then brings in WPP Media search experts Katelyn Taylor and Teddie Cowell for a fast-moving conversation on how “search” is expanding beyond the box into AI discovery, answer engines, and agentic commerce.

Topics include: Roku platform growth and OS advantage, retail media’s continued surge (Walmart’s $6.4B ads and eBay near $2B), AI shopping assistants and order value lift, Pinterest monetization and international user mix, travel advertising divergence (Booking/Expedia vs Tripadvisor) under AI-driven traffic shifts, Reddit’s ad growth and changes to user reporting, why AI search isn’t a zero-sum threat to traditional search, “total search” (paid + organic + social + commerce), EEAT/source-worthiness and third-party signals (PR/UGC/reviews), the human vs machine content tension during the agentic transition, and the five pillars of the Advertising Intelligence Framework (inputs, processing, distribution, monetization, content/media).

00:00 — Opening: ad signals, “search is everywhere,” what it means for advertisers
00:25 — Agenda: earnings highlights + Advertising Intelligence Framework
01:00 — Roku earnings + TV OS advantage
02:39 — Retail media: eBay/Walmart ad growth + AI/agentic commerce
04:29 — Pinterest earnings: growth, user mix, monetization trends
05:39 — Travel platforms: Booking/Expedia vs TripAdvisor; AI’s impact on traffic
07:54 — Reddit earnings + AI citations; debate on logged-in metrics
12:00 — Deep dive: the future of search (paid + organic + new AI entrants)
18:52 — Myths/realities: AI search vs traditional search; Google’s role
20:47 — Becoming “source-worthy”: EEAT, PR/UGC, content for humans vs AI parsing
29:45 — Advertising Intelligence Framework: 5 pillars, companies scored, why it matters
38:49 — Wrap: what they’re watching + outro/contact info

Advertising Intelligence Framework: https://www.wppmedia.com/thought-leadership/research-business-intelligence/advertising-intelligence-framework-first-edition?utm_source=media_intelligence&utm_medium=podcast