Lucy Allen, General Manager and Head of Bay Area at Edelman

Lucy Allen has spent the past two decades working with technology companies of all sizes – from young startups to the likes of SAP and Adobe – to build their profile and share their stories. Here, she chats with Intercom's Jennifer Kutz about how to find PR angles that are actually newsworthy, why conversational interfaces are changing the PR paradigm, and much more. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.