Product Thinking Episode 257: Making Product Launches Work at Scale with Michael Dodsworth
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Nov 19, 2025 Michael Dodsworth, Founder and CEO of Fanfare, shares insights on the art of storytelling in product launches. He elaborates on how simplified, resonant narratives can captivate audiences and drive product success. The conversation dives into creating immersive experiences that enhance customer journeys, emphasizing the importance of aligning strategic goals with audience engagement. Additionally, Michael discusses translating launch principles to software, the significance of cross-functional collaboration, and the role of AI in modern product development.
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Lead With Story In Discovery
- Focus storytelling early in product discovery to validate thesis and rally support.
- Use listening and targeted questions to surface common customer pain points for your narrative.
Define Audience Feeling Before Launch
- Define target demographic, launch goals, and the feeling you want to evoke before launching.
- Deliver on the promise because failed launches damage customer trust and brand feeling.
Run Cross‑Functional Launchs
- Treat launches as cross-functional efforts and avoid offloading work to a single team.
- Align marketing, product, and customer success with shared metrics and cohesive tooling.
