The 5 Types of Product Value

Join V. Lee Henson, President & Founder of AgileDad as we discuss the five types of product value:

1) Commercial Value: “The key questions to ask here is: ‘(With the Product Goal in mind) How does this item increase our revenue or profit?’”

2) Efficiency Value: "The key question to ask is ‘(With the Product Goal in mind) how does this item save us money or time?’”

3) Market Value: "The key question to ask is ‘(With the Product Goal in mind) how does this item allow us to attract more users or customers?’”

4) Customer Value: "The key question to ask here is ‘(With the Product Goal in mind) how does this item increase the likelihood that a customer continues to use our product?’”

5) Future Value: "The key question to ask here is “(With the Product Goal in mind) how does this item save us money or time in the future?”

6) BONUS Value..  No Value - You should avoid these at all cost.