Small Business PR How to Write an Op-Ed and Contribute to a Top-tier Publication with Entrepreneur Kristy Carruthers
Jun 20, 2022
38:26
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In this episode Kristy Carruthers, can help you not only identify your story, but she'll discuss how you can assemble all the 'mess' in your narrative and turn these 'messes' into your PR message.
Topics We Discuss in this Episode:
- The beauty of storytelling pitches versus a marketing pitch
- How to take advantage of using relevant data in your pitches
- Understanding the value of op-ed columns for PR
- Why pursuing follow-ups with journalists is always worth it
- Practicing the mindset shift to land top-tier publications
Resources Mentioned:
- Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou
- Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941
- Learn more about SHEcorporated: shecorporated.com
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Additional Resources: