"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition Building a Business of Creators | Adam Ryan, Workweek
Jan 16, 2024
In this episode, Erik Torenberg interviews Adam Ryan, CEO of Workweek, discussing the transformation of digital media in the B2B sector, the potential of podcasts, their approach towards working with creators, evaluating different categories and creators, building and monetizing different categories in media, and the future of media partnerships.
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Platform Strategy
- Start with data-driven platforms like newsletters to collect first-party data.
- Invest heavily in organic social media growth for distribution and affinity building.
Podcast Potential
- Podcasts are valuable for reputation building and accessing influential figures.
- Their monetization potential remains limited until listener data is effectively captured.
Creator Collaboration
- Workweek focuses on working with both established and emerging creators.
- Their goal is to collaborate with every industry expert or develop knowledge experts into industry leaders.