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Eliminate Choice With Clear Tiers
- Eliminate choice by offering clear tiered packages and a recommended course order.
- Tell customers the default path so they can start without confusion.
Launched Date Before Production
- Sean announced a March launch date with courses not yet produced and then built everything in a concentrated batch.
- He called it "backwards building" and shot the series together to keep cohesion.
Prime Your List Early With Samples
- Email your list regularly before launch; sample lessons raise anticipation and improve open rates.
- Avoid saving all communication until the final two weeks.