My First Million $30B Founder: How To Rank #1 In ChatGPT
1811 snips
Sep 15, 2025 
Dharmesh Shah, Co-founder and CTO of HubSpot, dives into the evolution of digital marketing, from the origins of inbound marketing to the rise of Answer Engine Optimization (AEO) in an AI-driven world. He shares his strategies for ranking on ChatGPT, including chatbot crawlers and content restructuring. The conversation also highlights the importance of community building and ethical SEO practices. With insights on leveraging AI for business growth and the transformative power of niche movements, Dharmesh showcases how to thrive in today's competitive landscape.
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Creators Change Products To Fit Algorithms
- Shaan describes 'algojacking' where creators design content to match what platform algorithms want.
- Examples include Steve Bartlett and MrBeast who redesigned content to fit algorithmic attention patterns.
Build Content That Deserves To Rank
- Create content that genuinely deserves to rank higher than existing results you see in search.
- Invest in timeless, high-quality pages because they compound traffic and leads for years.
Outwork With Consistent Iterations
- Win by doing more iterations and volume than competitors; intensity compounds into advantage.
- Pick work you enjoy so you can sustain the repetitive effort over years.
