The Prof G Pod with Scott Galloway 2024 Predictions
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Jan 4, 2024 Scott reflects on his predictions for 2023, revealing where he hit the mark and where he missed. He delves into the legal challenges facing tech giants and shifts in public sentiment toward brands. The discussion includes geopolitical miscalculations, especially regarding Asia and the Middle East. With rising housing costs, younger generations favor experiences over homeownership. Finally, he examines the influence of U.S. swing states on elections and the economic ties between the U.S., India, and China as we head into 2024.
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TikTok Disrupts Media
- TikTok's massive creator base (850 million) dwarfs traditional media, shifting ad revenue and attention.
- This impacts Hollywood, benefiting platforms like TikTok, YouTube, sports, and generative AI.
Distressed Media Stocks
- Consider Disney and Warner Brothers Discovery as stock picks; they're distressed, undervalued assets.
- Their single-class shareholder structure makes them acquisition targets.
TikTok's Expansion
- TikTok will challenge Netflix and Spotify in 2024 by leveraging its massive user base and content creation.
- Expect slower Netflix growth and pressure on Spotify as TikTok expands its entertainment offerings.