Ep. 7: Defining Your Target Market and Tenants with Zane Harris

In this episode of Hacking Real Estate, co-hosts Brandon Hall and Vikas Gupta interview Zane Harris, a tech product leader, founder, and real estate investor. Harris shares his journey into real estate investing and the lessons he learned along the way. He emphasizes the importance of conducting research and understanding the local market before investing in real estate. Harris also stresses the significance of defining the target market carefully, taking into account their interests, age group, and lifestyle. He advises that properties located in areas with good school districts can reduce vacancies and attract families willing to pay more. To forecast costs and minimize effort, Harris recommends using real estate-focused tools to calculate the operating expenses of a home. Harris shares his approach to buying single-family homes, including his focus on minimizing effort and targeting young families who don't turn over frequently. He provides great insights into his rigorous process of due diligence, including leveraging Google Maps and greatschools.org, as well as his network and team on the ground as he manages his portfolio remotely. Finally, Harris discusses the importance of understanding the underlying economic fundamentals of an area and how to use the information to make smart investments.Zane HarrisReal Estate InvestmentsType: Single-family homes and condoLocation: Savannah and Atlanta, GeorgiaTotal: 4https://www.linkedin.com/in/zaneharris/hackingrealestatepodcast.com@hackingrepod

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