The Game with Alex Hormozi How to Sell High Ticket Offers to the Right Customers | Ep 938
20 snips
Jan 27, 2026 A deep dive into why selling to wealthy customers concentrates profit and how power laws shape revenue. A top-down strategy shows building premium offers first, then scaling down. Practical pricing tactics, tier ladders, and take-rate math illustrate multiplying profit with few high-ticket sales. Tips on qualifying rich buyers and signaling value round out the conversation.
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Make Upsells 5–10× For Meaningful Revenue
- Price each higher tier 5–10x the previous and expect ~20% uptake to multiply revenue.
- Build tiers so each adds roughly a full extra revenue layer, not minor bumps.
Sell As If Everyone Has Money
- Stop selling from your own wallet and imagine everyone is rich to avoid underpricing.
- Expect many nos; one in 5–10 (or rarer) are the correct high-value buyers.
Do Less Or Charge More
- If a 10× price feels like too much work, either do less or charge more.
- Prefer charging more to serve fewer customers at higher margins.
