Creative Confidence Podcast Storytelling for Leaders and the Future of Narrative: Q&A with Catherine Connors
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Aug 13, 2025 Catherine Connors, a storyteller and strategist with a rich background as the former head of content at Disney Interactive, dives deep into the power of narrative for leadership. She discusses how storytelling can enhance culture and drive change within organizations. The impact of AI on storytelling is explored, emphasizing the need for empathy. Connors also champions collaborative storytelling as a way to combat misinformation and foster inclusion, making a case for co-authorship in leadership narratives.
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Use Frameworks As Flexible Templates
- Use storytelling frameworks as diagnostic templates, not scripts you must follow exactly.
- Map structure first, then add emotional nuance and original flourishes to make the story live.
Stewardship Requires Collaboration
- Stewardship of stories requires active collaboration with communities, not top-down preservation.
- Caring for a story means cultivating and inviting participation so the story stays alive and evolves.
Design For Engagement, Not Just Reach
- Aim for engagement and experience, not just raw reach or attention.
- Design stories so individuals feel like co-creators and will share and extend them organically.