That Tile Chick: Shifting Careers & Using Social Media to Market & Grow Tile Installation Business with Schannon Yodice & Chris Ortega

Schannon started growing her brand in May of 2020 and, by November of the same year, That Tile Chick grew from having zero followers on Instagram to over 20,000.

Listen in as Schannon and Chris discuss how they entered the tile industry and how the pair came to form the That Tile Chick brand. They also share the keys to their success on social media and how they have been able to thrive in business as a couple.

Sponsors:

• Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
• Pella Windows & Doors - https://www.pella.com/

Events:

• Learn More/Register for Contractor Coalition Summit November 06-09 https://www.eventcreate.com/e/contractorcoalitionsummit

Topics Discussed:

• [03:30] The backstory of “That Tile Chick”
• [07:07] Schannon and Chris’s background and why they got into tile
• [16:59] Common issues in the tile industry
• [22:51] Houston’s cutthroat market
• [24:26] Shannon and Chris’s decision to start a tile company
• [28:11] Pre-qualifying your clients
• [39:20] Delegating tasks as the business scales
• [41:51] Establishing the That Tile Chick brand
• [46:37] The value of being a “real person” on social media if you want to build a following
• [51:37] How social media marketing changed Schannon and Chris’s business
• [58:34] Managing a business as a couple
• [1:04:28] What Schannon and Chris are most excited about

Connect with That Tile Chick:

• Website - https://www.thattilechick.com/
• Instagram - https://www.instagram.com/ThatTileChick/
• Facebook - https://www.facebook.com/TheTileChick
• YouTube - https://www.youtube.com/ThatTileChick
• TikTok - https://www.tiktok.com/@thattilechick?lang=en

Connect with Brad Leavitt

• Website - https://www.aftconstructionpodcast.com/
• Instagram - https://instagram.com/aft_construction
• Facebook - https://www.facebook.com/aftconstruction
• Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
• Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
• YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Schannon and Chris:

• I think Houston is very cutthroat. Even in the highest-end neighborhoods, to be a contractor here, you really need to know how to market. You need to be able to sell your value, communicate with the client on why, and be able to educate them in certain ways so they have a base understanding of what you’re talking about. ~Schannon
• Before wasting your time going out to a job site, you need to start pre-qualifying your clients. ~Chris