Let's Talk Loyalty Nedbank Greenbacks delights its clients through bank-wide loyalty (#705)
Sep 18, 2025
35:38
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South Africa is home to one of the world’s most mature and competitive loyalty markets, particularly in retail banking. In this episode, Dharmesh Bhana, Executive of Loyalty & Rewards at Nedbank shares the 20-year evolution of the Greenbacks programme,its transformation into a bank-wide loyalty initiative, and how it has been performing since its latest re-launch early last year.
Hosted by Amanda Cromhout
Show Notes:
2) Nedbank
5)#120: Innovative Ideas Driving Banking Loyalty in South Africa