2Bobs—with David C. Baker and Blair Enns Building a Scalable Sales Strategy
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Jun 19, 2024 Explore the concept of scalability in sales and business, emphasizing generating more output with less input. Discuss scalable sales strategies for controllable growth and success, including leveraging webinars and partnerships. Learn about leveraging other audiences for scaling presence and a success story using TikTok for book sales. Delve into building replicable sales strategies for agency principals to enhance firm performance.
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AI Scales Outreach But Erodes Advantage
- AI will make low-status outreach easier and more widespread, reducing its differentiating power.
- First-mover AI gains are temporary; long-term advantage comes from higher-status activities.
Climb The Ladder Of Lead Generation
- Map your lead activities on a ladder from low-status outreach to high-status expert activities.
- Invest in higher-rung activities (writing, books, keynotes) for lasting inbound and expert positioning.
Borrow Audiences, Don't Just Repeat Webinars
- Instead of more webinars, get a bigger audience by borrowing other people's platforms or improving distribution.
- Partner with associations or hosts to reach thousands and capture attendee contacts for follow-up.