The Game with Alex Hormozi How long will the 6 week challenge keep working... 📛 | Ep 75
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Sep 4, 2018 
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Digital Marketing Changed The Offer Game
- Digital marketing enables fast split-testing and more compelling offers than old mass-media methods.
- Smaller players can now test creative on tiny budgets and iterate quickly to find winners.
Conversion Mechanism Is The Core Metric
- A campaign has three pillars: traffic source, offer, and conversion mechanism, with conversion being most critical.
- The conversion mechanism dictates how much you can spend to acquire customers profitably.
Six Years Of Rolling Six-Week Challenges
- Alex ran a six-week challenge at his gym for six uninterrupted years because he could outspend competitors.
- His budget advantage let him dominate despite more gyms copying the offer.