Human-obsessed CRO: Unlocking Shopify Revenue With Customer Insights — Anthony Morgan | Why Conversion Rates Deceive, Why Research Beats Guessing, How To Use Review Data, What Losing Tests Actually Teach, Why Human Obsession Wins Over AI (#470)

In this episode, we explore how to turn more website visitors into customers by understanding why they buy. 

Anthony Morgan, CEO and founder of Enavi, explains why looking at just one conversion number can be a mistake. He shares his "inter-site funnel" method to find exactly where a store is losing money. 

You will learn how to use customer research and smart testing to grow your brand faster. Anthony also reveals how he helped a brand triple its subscription sign-ups.

Topics discussed in this episode:  

• Why global conversion rates deceive. 
• How the inter-site funnel works. 
• What cold traffic lacks onsite. 
• Why research beats guessing. 
• How to use review data. 
• What losing tests actually teach. 
• How to boost subscription value. 
• Why human obsession wins over AI. 
• What product discovery friction costs. 
• How to launch tests quickly. 

Links & Resources 

Website: https://www.enavi.co/
Shopify CRO: https://www.enavi.co/pages/shopify-cro-program
LinkedIn: https://www.linkedin.com/company/enavico/
YouTube: https://www.youtube.com/@EnaviAgency 

Get access to more free resources by visiting the show notes at 

https://tinyurl.com/2xbbkd93

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