The GaryVee Audio Experience How to Grow as a Creator in the Interest Media Era
58 snips
Feb 5, 2026 
Guest
John (Stan founder / referenced as John)
Guest
Shosh (founder of Shosh Media)
Guest
Sammy (unnamed last name in transcript)
Guest
Brett Deschewski
John, founder of Stan, empowering independent creators; Shosh, founder of Shosh Media, building sustainable creator brands; Sammy, creator on business and culture; Brett Deschewski, creator-economy organizer and comment-insights builder. They discuss interest media replacing social feeds. Short takes on platform strategies like Snapchat Spotlight and YouTube Shorts. Conversations on authenticity, starting over, and diversifying content across formats.
AI Snips
Chapters
Books
Transcript
Episode notes
AI Enables Hyper-Niche Distribution
- AI and improved algorithms will show niche content to highly relevant viewers almost immediately.
- This makes narrowly focused posts more discoverable and valuable than ever.
Reveal Personal Details With Intention
- Share unexpected personal details thoughtfully to deepen audience connection and create surprise engagement.
- Use your gut plus intention to pick what personal moments to reveal and when.
Creative, Not Platforms, Wins
- Creative is the variable of success; organic content that over-indexes should be amplified with paid media.
- The multiplier comes from turning winning organic posts into paid-scaled creative.
