#185 - How to Use AI Without Losing Your Research Soul with Nikki Anderson of Drop in Research

Ben Wiedmaier sits down with user research consultant Nikki Anderson to explore how researchers can stay relevant when budgets are tight and stakeholders are stressed. Nikki runs Drop in Research where she helps teams conduct research, facilitate better meetings, and build research practices from the ground up. She shares how companies are increasingly coming to her with validation requests rather than discovery work, driven by pressure to ship fast and hit numbers. The conversation reveals practical strategies for mixed methods research, using facilitation to drive action from insights, and leveraging AI tools without compromising research quality.

Nikki explains why she creates forcing functions to slow stakeholders down when they want to rush into AI features without understanding the problem. She advocates for parallel convergent research design where surveys, interviews, and secondary research happen simultaneously to deliver insights faster. The discussion covers why synthesis remains a bridge too far for AI, how to turn research presentations into collaborative workshops, and specific ways researchers can demonstrate value through facilitation skills.

Highlights
00:00 Intro
05:20 Mixed Methods and Data Triangulation
10:07 Finding Small Tests When Teams Won't Wait
14:46 Stakeholder Stress Driving Validation Requests
23:30 Facilitation as Core Research Skill
40:03 Using AI for Research Planning
45:39 Demonstrating AI Skills to Stakeholders

Resources
- AI for User Research 101 Course
- 30+ Tools for every phase of UX Research
- AI Context Engineering for Research Course