Freakonomics Radio 498. In the 1890s, the Best-Selling Car Was … Electric
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Mar 31, 2022 
Tom Standage, a technology historian and deputy editor at The Economist, explores the fascinating history of electric cars, which were once the best-sellers of the 1890s. He discusses their early popularity, the societal challenges that hindered their growth, and the stories behind the GM EV1's rise and fall. Standage draws parallels between failed innovations in tech and athletics, emphasizing resilience and cyclical progress. He also highlights the evolving battery technology crucial for future electric vehicles, hinting at the market disruptions ahead.
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Early Automotive Technology Competition
- Three technologies competed to replace horse-drawn carriages: steam, gasoline, and electric.
- Steam engines proved impractical, while gasoline cars were initially unreliable and seen as playthings for the rich.
Gendering of Early Automobiles
- Early gasoline cars were unreliable, requiring owners to be mechanics, while electric cars were simpler.
- Electric cars were marketed to women due to their ease of use and limited range, reinforcing gender stereotypes.
The Rise and Fall of Electric Vehicle Company
- The Electric Vehicle Company planned to create a network of electric taxis, similar to modern ride-sharing services.
- However, their ambitious plan failed due to mismanagement and overstated technology claims, similar to Theranos.
