The Flow: Episode 126 - How Creators Turn Video & Podcasts Into Owned Audiences (with Paul Gowder)

Podcasting, especially video podcasting, can be a great way to share your message with the world. There are so many things to learn and do, but it's hard to know where to start if you've never done it before. Producing a podcast can initially seem daunting; it's easy to feel overwhelmed when starting something new. Using a Video First approach with Ecamm Live will make it much easier and save you lots of time. The Flow is here to help. We'll take you step-by-step through creating a video podcast, from planning and production to promotion and monetization. You'll learn how to build an efficient workflow that will make your content shine, leaving you to focus on creating great content. This week on The Flow, Katie and Doc are joined by Paul Gowder, founder of PowWows.com and longtime community builder, to talk about one of the most important (and often overlooked) parts of creator growth: moving viewers and listeners onto your email list. Paul breaks down why email is still the most reliable way to build real relationships with your audience, how creators can naturally invite people off-platform without sounding salesy, and what actually works when it comes to turning attention into trust. You’ll learn: 📬 Why owning your audience matters more than ever 🎥 How to connect video and podcast content to email seamlessly 🎙️ Where and how to invite your audience to subscribe 🧠 What creators get wrong about email marketing ⚡ Simple workflows to grow an engaged email list without burning out Whether you’re just starting your email list or looking to make better use of the one you already have, this episode will help you build an audience you can reach — anytime. 🎧 Listen & Subscribe https://flow.ecamm.com Guest: Paul Gowder — Founder, PowWows.com Website: https://paulgowder.com Paul Gowder is a longtime community builder and email marketing strategist who helps creators turn views and listens into real relationships. He’s the founder of PowWows.com and has spent decades experimenting with video, podcasts, and email to build engaged audiences creators actually own. Today, Paul teaches practical, trust-based strategies for connecting content to community without relying on algorithms. CHAPTERS: 00:00 - Welcome to the show 01:13 - Introducing today’s guest, Paul Gowder 04:22 - Evolution of Email Marketing 05:46 - Current Trends in Email Marketing 08:26 - Using Segments and Tags Effectively 11:28 - Benefits of Using Kit for Email Marketing 12:55 - Choosing the Right Tools for Email Success 13:53 - Importance of Email in Business Growth 16:28 - Starting an Email List: When is Too Small? 17:30 - Mistake 1: Email List as Your Call to Action 22:09 - Launching Email Marketing with Products to Sell 22:15 - Avoiding Overcomplication in Tools and Automation 23:39 - Re-engaging After a 6-Month Email Hiatus 25:25 - Strategies for Increasing Email Engagement 28:13 - Factors That Increase Email Open Rates 31:30 - What Drives Click-Through Rates in Emails 32:35 - Understanding Marketing Perceptions 36:13 - Q&A Session 39:55 - Alternative Uses for Your Email List 44:33 - Repurposing Content for Email Campaigns 49:02 - Final Thoughts and Takeaways 51:39 - Worst Video Experience Shared 55:58 - Last Minute Tips for Postable Content 57:58 - Where to Connect with Paul 58:48 - Updates from The Flow 59:57 - Finding The Flow Online Join us Tuesdays at 12pm Eastern on YouTube and subscribe and listen on your favorite podcast platform. Audio-only podcast episodes drop a week after the live video streams.