The Game with Alex Hormozi You Don’t Have a Lead Problem. You Have a Traffic Problem | Ep 954
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Mar 19, 2026 
Dr. Ann Truong, a medical doctor in sexual health growing a high-revenue practice, joins to seek scaling advice. She discusses funnel friction, why fewer applications can still mean lower qualified volume, and tactics to attract higher-quality traffic. Conversation covers targeted Meta and YouTube strategies, content that converts, and creating high-value lead magnets to drive better acquisition.
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Increase Traffic After Adding Funnel Friction
- Add front-end traffic after adding friction so absolute qualified leads increase.
- Ann added application filters which raised conversion percentage but lowered absolute throughput, so drive more traffic into the improved funnel.
Friction Improves Conversion Rate Before Scaling
- Adding friction can reduce unqualified contacts and increase the conversion rate even if absolute qualified numbers fall.
- That's a feature, not a bug: fix quality first, then scale top-of-funnel traffic into the improved process.
Ask Customers Which Videos Convert
- Figure which specific content drives buyers not just viewers by surveying existing customers and asking on sales calls what video brought them in.
- Segment your content into 4–5 buckets and use responses to prioritize high-intent topics for paid amplification.