Ep. 75: Investing $60m in creators (what to look for) ft. Billy Parks

This week on Creator Spotlight we talk to Billy Parks, Partner at Slow Ventures and co-lead of the $65M Slow Creator Fund. Billy invests directly in creators, backing entrepreneurial creators who turn their expertise and communities into scalable businesses. Read the newsletter: https://www.creatorspotlight.com/p/billy-parks __ Billy LinkedIn: https://www.linkedin.com/in/billyfilm/ Slow Ventures: https://slow.co/about/ Jonathan Katz-Moses: @katzmosestools __ Follow Francis LinkedIn: https://www.linkedin.com/in/francis-zierer/ Twitter/X: https://x.com/FZierer __ Timestamps 00:00 Introducing Billy Parks and Slow Ventures 01:30 What makes an investable creator? 05:35 The two types of creator businesses 13:44 Creators are just founders 17:24 Which creators need investment the most? 23:30 The difficulties of valuing a creator business 32:13 It's all marketing 34:29 The biggest risk in creator investments 38:12 Business is the future of the creator economy 42:54 How to be niche in the creator economy