Grow A Small Business Podcast

Rosy McEvedy of IV League Drips shares how she grew a $5K idea into 200+ licenses across Australia, achieving 125% growth in 3 years while building a passion-driven health brand, strong culture, and loyal team. (Episode 726 - Rosy McEvedy)

Sep 23, 2025
Rosy McEvedy, founder of Ivy League Drips, turned a $5K idea into a thriving health brand with over 200 licenses in Australia. She shares her journey from early failure to 125% growth by focusing on team culture and consumer education. Rosy discusses the challenges of managing finances, time, and the importance of hiring for cultural fit over skills. She highlights the joy of marketing and nurturing a supportive workplace while emphasizing the discipline required for success. Her story is an inspiring blend of resilience, passion, and actionable insights.
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ADVICE

Get Strong Financial Reporting

  • If you lack financial skills, hire someone you trust to manage reporting and taxes.
  • Use their reporting to gain a true understanding of cashflow and business health.
ADVICE

Plan For Tax Complexity

  • Prepare for complex tax obligations as you scale and set reserves for payroll, FBT and payroll tax.
  • Engage advisors early because tax bills can arrive years later and catch fast growers off guard.
INSIGHT

Founder Mood Shapes Culture

  • Founder mood and behavior sets the culture and performance of the team.
  • Grounded, calm leadership produces a safer environment that helps staff perform and scale.
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