Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth Apple’s Video Update Explained (And Why It Won’t Grow Your Podcast)
Apple Podcasts just rolled out a new video experience, and the industry is split down the middle. Some are calling it transformative. Others are calling it irrelevant. But the real question is: what does this actually mean for your show?
In this episode, we’re breaking down what’s changed inside Apple Podcasts (in plain English), why this update improves user experience but does not improve podcast discovery, and when video *might* make sense for your show (and when it absolutely doesn’t).
So if you want podcast growth without chasing every platform update, hit play and let’s dive in.
1:02 – Why Apple’s “New” Video Isn’t Actually New
5:34 – Why Apple’s Video Update Won’t Grow Your Podcast Audience
7:11 – The Real Cost of Adding Video to Your Podcast
8:34 – Why You’re Not Behind If You’re Audio-Only
12:30 – What Actually Fixes a Podcast That Isn’t Growing
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→ This episode was recorded on the Deity VO-7U
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This episode was recorded on the Deity VO-7U
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