Marketing For Learning® S1:E2 - Engaging Stakeholders: The Secret to Proving Impact
16 snips
Jan 29, 2025 Listeners hear why aligning L&D to business goals is essential. Practical tactics for engaging senior leaders and building strategic relationships come up. The conversation covers diagnosing performance problems before prescribing learning and empowering managers and SMEs. Tips include using desk research, tailoring role-specific solutions, and a seven-day challenge to find the business strategy.
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Start With The Business Goal
- Do start every learning project by asking: what business goal are we trying to achieve?
- Translate that business goal into measurable learning outcomes before designing solutions.
Talk To Employees And Managers
- Do talk directly to employees and line managers to surface real awareness and capability gaps.
- Equip managers with simple tools so they can support team development conversations effectively.
Diagnose Before You Prescribe
- Do diagnose the root problem before prescribing training; ask what business challenge you're solving.
- Use performance needs analysis rather than assuming training is the automatic solution.