Why did IBJ Media buy Inside INdiana Business?

IBJ Media’s recent acquisition of competitor Grow Indiana Media Ventures and the Inside INdiana Business and Inside Edge multimedia platforms raises a series of questions, starting with the extent to which the state’s two biggest business news brands actually overlap. Some see the deal as a combination of complementary businesses with different audiences, but the irony of the acquisition is that one is often mistaken for the other in central Indiana.

In this week’s edition of the IBJ Podcast, IBJ Media CEO and co-owner Nate Feltman joins Gerry Dick, formerly the owner of Grow Indiana and now president of the new Inside INdiana Business division of IBJ Media, to break down what the deal means for subscribers, other news consumers and the business community in general. They push back on any suggestion that this is yet another example of media consolidation, promising that this will lead to wider and deeper coverage of business around the state that preserves the Inside INdiana Business brand and perspective. At the same time, the deal gives IBJ the ability to make a strong push into new mediums and grow outside the Indy area.

Feltman and Dick tell host Mason King that they foresee very few changes in the two brands’ editorial output and products in the near term. But how might IBJ influence Inside INdiana Business, and vice versa? How much will one bleed into the other? Are there any redundancies between the two businesses? How big is IBJ Media now? How closely will the teams be working? They address these questions here.