Currently, the real estate business is splitting into two, and only one will win. At Inman Connect San Diego, I saw firsthand how big portals like Zillow, Redfin, and Rocket are competing hard for agents’ commission dollars. Some are taking 40% or more plus extra fees.

The alternative? Building your own brand and attracting clients who trust you, with no middleman taking a cut.

In this video, you’ll discover:

Why tech giants are moving fast into real estate commissions
The two “worlds” you can choose from right now
How to future-proof your business with personal branding
The steps to build a lead pipeline you own

If you’re serious about staying in control of your business, this is your wake-up call.

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Episode 614: Real Estate’s Big Split: Choose the Winning Side