Research @ Citi

Markets Edition: What About the Consumer?

Feb 19, 2026
Paul Lejuez, retail analyst covering department stores, specialty softlines, broadlines and food retailing. He breaks down who counts as the consumer and why employment matters. He talks about tax refunds and short-term spending boosts. He examines tariff pass-through and AI’s potential to reshape retail and brands.
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INSIGHT

Consumer Is Not One Single Group

  • The U.S. consumer is highly heterogeneous, not a single monolith.
  • Employment strength is the common thread supporting resilience across income groups.
ADVICE

Treat Refunds As A Short-Term Boost

  • Expect tax refunds to temporarily boost spending and near-term retail data.
  • Avoid using refunds as a long-term investment thesis for structurally challenged retailers.
INSIGHT

Tariffs Aren't Crushing Price Elasticity—Yet

  • Tariff pass-through to consumers has been easier than many companies expected.
  • Broader price increases may still arrive in the first half of the year and will interact with refunds.
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