190: Optimizing Events & Growth: Behind the Scenes of Europe’s Biggest Growth Summit with Julia Rumpf

What does it take to optimize one of Europe’s most impactful growth and digital experimentation conferences?

In this episode, Julia Rumpf shares her insights into planning GMS—from curating high-impact speakers to leveraging AI and digital tools to enhance attendee experience. She reveals the intersection of digital and physical event elements, the behind-the-scenes challenges of running an international conference, and how research-driven optimization makes events more valuable for everyone involved.

Whether you’re an event organizer, growth marketer, or digital optimization expert, this episode is packed with actionable takeaways to help you improve your own strategies.

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Key Takeaways

✅ Why speaker selection is like building a sports team – balancing high-energy and deep-thought speakers for maximum engagement.
 ✅ How digital and physical experiences intersect – leveraging event apps, AI networking, and live feedback tools.
 ✅ Overcoming last-minute challenges – the 24-hour sponsor banner crisis and how staying flexible is essential.
 ✅ Optimizing attendee engagement – using research-driven strategies to improve networking and knowledge retention.
 ✅ The evolution of GMS – why removing “marketing” from the event name was a game-changer.
 ✅ How to maximize ROI from events – practical strategies for making connections, implementing insights, and proving event value to your company.

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Attend GMS 2024

📍 Where: Frankfurt, Germany
📅 When: June 18, 2024
🔗 Tickets & Info: growthmindedsuperheroes.com

No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.