Increase Your Surface Area For Luck | Episode #022

Increase Your Surface Area for Luck | The Stand Up with Mike and Justin

Mike and Justin are recording every single business day in 2025. This episode is about how you actually create opportunities in business. Not by hoping. Not by waiting. By showing up.

We break down what we call "increasing your surface area for luck" and why networking, community building, and leads are the actual work that drives growth. There are no shortcuts. There are no hacks. There is showing up consistently and living a life of service.

If you're a bootstrap founder, agency owner, or entrepreneur trying to figure out how to create more opportunities, this one's for you.

What We Cover:

• Why recording every business day matters for accountability and growth
• The concept of surface area for luck and how to increase yours
• Real talk about networking events and community building
• Why leads are the lifeblood of any business
• The mindset required to actually go hard and stay consistent
• How living a life of service creates business opportunities
• Why there are no shortcuts to real success

Timestamps:00:00 Introduction to the Journey02:29 Increasing Your Surface Area for Luck07:27 Networking and Community Building12:06 The Importance of Leads in Business17:53 Living a Life of Service

This is The Stand Up. Real conversations about real business challenges. No fluff. No corporate speak. Just two founders building in public.

Forward to Extraordinary.