We Are For Good Podcast - The Podcast for Nonprofits 694. Stop Scaling. Start Solving: What the Nonprofit Sector Gets Wrong About Growth - Eliza Blank
Meet Eliza Blank, the new CEO of The Farmlink Project 👋 We’re exploring what happens when a founder-CEO mindset collides with one of the most urgent food systems problems of our time.
Eliza bootstrapped and scaled The Sill from a single idea to 12 stores across seven markets and $25M raised. Now she's applying that same startup lens to Farmlink, which rescues and redistributes over a million pounds of food every week.
In this episode, you'll hear:
- Why Eliza's team talks about their own obsolescence every day, and what that mindset unlocks for mission-driven orgs
- Why growth for growth's sake is a red flag, and how Farmlink thinks about scale vs. depth instead
- How to build a community of fanatics around a cause most people don't even know exists yet
Episode Highlights:
- From The Sill to Farmlink: Eliza's origin story (3:22)
- What the startup model has to teach the nonprofit sector (6:14)
- Brand building and community as a growth strategy (9:16)
- Scale vs. depth: why Farmlink talks about its own obsolescence (13:19)
- The Field Fellowship: investing in the next generation of food systems leaders (16:41)
- One Good Thing: pick a lane and compound it over a lifetime (26:01)
Resources Mentioned:
Full Episode Landing Page: https://www.weareforgood.com/episode/694
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