
FranklinCovey On Leadership Charles Duhigg: Habits, Storytelling, and Becoming a Supercommunicator
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Aug 26, 2025 Charles Duhigg, a Pulitzer Prize-winning journalist and bestselling author, dives into the intricacies of habits and storytelling. He reveals that habits govern 40% of our daily actions and the importance of neuroplasticity in forming new ones. Duhigg shares insights on effective communication, highlighting the power of listening and asking better questions. He links the art of storytelling to leadership and charisma, emphasizing that genuine connections can transform conversations and influence. Throughout, he reflects on his journey from finance to impactful journalism.
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Use Rewards Then Internalize Them
- Make new habits stick by pairing routines with genuinely rewarding outcomes and vary rewards when they grow stale. Transition rewards from external treats into internal satisfaction by paying attention to how you feel after acting.
Exercise Stuck, Presence Wobbles
- Charles sustained exercise by automating runs and using that autopilot time to think or listen to content. He still struggles with being present and uses a simple breath cue to refocus during conversations.
Life Transitions Open Neuroplastic Windows
- Neuroplasticity creates windows for habit change, not just in childhood but during major life transitions. Recognize moves, marriages, or new jobs as prime times to form lasting habits.





