Jerome Hiquet - Chief Marketing Officer at Tough Mudder Inc, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about how Tough Mudder has grown into a truly global sensation, all of the different brands/products which make up Tough Mudder, Inc and how each one ladders up to Tough Mudder's core values. They discuss what makes Tough Mudder unique from competitor brands and how Tough Mudder has pivoted from an events-first company into a leading active lifestyle brand.-In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy - Twitter: @RobCressy - Snapchat: @baconsportsWebsites:BOLD Worldwide: www.boldworldwide.comCress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress Media

Ways I can Help:

Free AI Playbook: The Human-First System That Finally Makes AI Feel Like Yours - https://www.robcressy.com/aiplaybookpod
12 month AI mentorship program for leaders who want to go from good to great: https://www.robcressy.com/undeniable
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Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https://www.youtube.com/@RobCressy

Canada is at risk of losing expertise in manufacturing water bombers - at a time when we need them most