How Nike Took a Bet on A College Basketball Player From North Carolina and Won
Nov 20, 2024
07:59
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On this episode of Our American Stories, no one knew for sure just how great Michael Jordan would be in the NBA. One underdog sneaker company - yes, Nike was an underdog then - took a bet on him. But the turning point came when they zeroed in on a fledgling director - Spike Lee. The rest is history.
Our American Stories