Stanford x Upscaile: How We Taught AI Filmmaking to 50+ Students (Full Class)

Upscaile Partnered with Stanford to Teach a 90-Minute AI for Creativity Masterclass — From Prompting Fundamentals to Full AI Short Film ProductionIn this full Stanford class recording, Arturo Ferreira walks students through the complete creative AI workflow — from foundational prompting techniques to producing a short sci-fi film using only AI tools. The session covers everything from how tokenization and probability engines actually work to building consistent characters and visual styles across an entire production.Arturo demonstrates how he created a multi-character, fully narrated sci-fi short film in just 48 hours using ChatGPT, Sora, Runway ML, 11 Labs, and Final Cut Pro. Students follow along with hands-on exercises, learning the exact prompting frameworks used to go from basic one-line prompts to production-quality AI video output.Key Topics CoveredThe difference between artificial intelligence, machine learning, deep learning, and generative AIWhy AI is a probability engine, not a thinking machine, and why that matters for promptingThree pillars of effective prompting: clarity, context, and specificityHow tokenization works (word-based, character-based, and phrase-based)Using temperature settings to control AI creativity and determinismHashtag prompting technique to create signposts and organize complex promptsRetrieval Augmented Generation (RAG) for uploading references and refining outputTree of Thought technique for generating multiple creative options simultaneouslyCharacter Lock, Style Lock, and Camera Controls for visual consistency across scenesBuilding a complete AI short film workflow from storyboard to final edit in 48 hoursEpisode Timestamps00:00 - Introduction and course overview at Stanford04:18 - How smart is AI? Why AI is fast, not smart06:20 - Tokenization explained: word-based, character-based, phrase-based07:40 - Hallucinations are a feature, not a bug09:59 - Three pillars of prompting: clarity, context, specificity16:41 - Temperature settings for controlling AI creativity21:46 - Retrieval Augmented Generation (RAG) explained27:00 - Hashtag prompting technique for advanced prompt organization32:52 - Tree of Thought technique for multiple creative solutions38:23 - Hands-on with Sora: creating AI video from prompts52:56 - Hashtag prompting vs basic prompting: side-by-side video comparison1:02:37 - Full AI short film reveal: 48-hour sci-fi production1:05:15 - Character Lock, Style Lock, and Camera Controls1:18:46 - Runway ML workflow for reference-shot-to-video production1:19:31 - Using 11 Labs for AI audio and sound effects1:23:09 - System prompts, custom instructions, and persistent memoryAbout Liam LawsonArturo Ferriera is an AI educator and creative technologist who teaches enterprise-level AI training and creative AI workshops. He partnered with Stanford to deliver this masterclass on AI for creativity, covering prompting fundamentals through advanced AI filmmaking techniques. Liam specializes in making generative AI accessible for creative professionals at all skill levels.About UpscaileUpscaile delivers enterprise AI training designed to help teams integrate generative AI into their creative and professional workflows. The company partners with leading institutions like Stanford to provide hands-on AI education that bridges the gap between technical capability and practical creative application.Resources MentionedChatGPT (OpenAI)Sora by OpenAIRunway ML11 LabsFinal Cut Pro / iMovie / Adobe PremiereTree of Thought and Chain of Thought prompting techniquesRetrieval Augmented Generation (RAG)Partner LinksBook Enterprise Training — https://www.upscaile.com/Subscribe to our free newsletter — https://www.theaireport.ai/subscribe-theaireport-youtube#AIFilmmaking #StanfordAI #GenerativeAI #AIforCreatives #PromptEngineering #ChatGPT #Sora #RunwayML #ElevenLabs #AIVideo #AICreativity #AITools #AITraining #Upscaile #ContentCreation