Claude VonStroke - The Truth About Selling Dirtybird

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Claude VonStroke joins me for one of the most honest conversations we’ve had on this podcast. Ive wanted to have this conversation for a long time so lock in people its a good one. We talk about building Dirtybird from nothing, turning it into one of the most influential house labels in the world, and why he eventually decided to sell it. Claude opens up about burnout, identity, losing connection with the magic, and what it really feels like when the thing you built becomes bigger than you.

We dive into:

• The early Dirtybird days and how it became a movement

• How tech house took over America

• Why the middle class of DJs is disappearing

• The stress of running festivals and events

• The reality behind ticket sales and the business of dance music

• Saying no to Coachella style loss leader deals

• Why he refuses to chase hits

• Starting again with a new label

• Finding joy in music again

This is a conversation about evolution, ego, independence, and what success actually costs.

If you are a DJ, producer, creative entrepreneur, or someone building something from the ground up, this episode will resonate.

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Who is Claude VonStroke: Claude VonStroke is a house producer, festival organizer, and seasoned A&R. Founded Dirtybird Records in 2004 and sold it in 2022. Now the owner of Wrong Number Records.

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