Indie Hackers #154 – The Right Way to Talk to People About Your Business with Rob Fitzpatrick, Author of The Mom Test
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Mar 13, 2020 
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Scary Questions
- Identify and ask the "scary" questions you're most afraid to ask customers.
- These questions often hold the key to uncovering potential deal-breakers or critical insights.
Problem Importance
- To determine problem importance, observe customer's resource allocation (time, money, effort).
- Don't rely on their stated opinions, as they often overstate or misrepresent their priorities.
University Software Sales
- Rob Fitzpatrick tried selling software to universities, assuming their budget allocation was like businesses.
- He learned they couldn't easily reallocate funds, highlighting the importance of understanding customer specifics.