Bruce Peterson from Grande Experiences and THE LUME on taking a digital Vincent Van Gogh to the world.

@BrucePeterson is the #founder and #owner of @GrandeExperiences and @TheLume . 

Bruce has built a hugely successful #globalbusiness, leading and pioneering a whole new way for #art and #culture to be viewed around the world. His companies create very large multi-sensory #digital #immersiveexperiences that have now been exhibited in about 190 cities around the world, six continents and 32 languages. At a recent count about 17 million visitors have passed through.  He did this by backing himself and from the position of an 'outsider' to the #traditionalartsindustry. We talk about;

• the #businessmodel - conceptualising, designing, and then creating a large cultural experiences to license to #museums and #galleries around the world
• synchronizing all the #humansenses together and touching people emotionally in art and culture, perhaps like, they haven't been touched before.
• owning a museum on #LeonardoDaVinci in #Rome
• the steps to creating the business;
  • changing direction involved
  • making a bold move
  • packing up the family and going to live in Italy
• taking that opportunity to bring the first exhibition of #LeonardodaVinci's #machineinventions from #Italy to #Melbourne
• learning about the Italian way of doing business
• #culture and #business
• the story of #Leonardo that really hadn't been told
• creating a #globalcompany with a #higherpurpose - #educating it's audiences
• #storytelling as a foundation of success
• starting out as a #PEteacher and making the transition from teaching to the #pharmaceuticalindustry
• not wanting to #workfortheman
• his main philosophies;
  • having great people as #employees in the right positions so they can then go and do what they need to do
  • always look at the down side first, the upside will take care of itself
  • #selfbelief
  • #determination
  • seeking out advice and not pretending I have the answers to everything
  • you don't have to have an original idea
• his upbringing in #LatrobeValley
• being #Australian and working with an Italian icon, Leonardo da Vinci, and the question - why is an Australian doing this?
• being free of the all the internal politics of #curators, #boards, #donors, and #governments, and cutting through all the crap to get to the heart of what's important in my industry
• #digitaltechnology
• #greatart 
• #greatartists
• #culturalevents #nature

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michael.kerr@kerrcapital.com.au

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