This week I share a short (but hopefully valuable) piece to raise awareness of something that impacts us all and how we make decisions, and often without us even being aware of it!
What Are Biases?
If you were shown a photo of 2 different people, based on their appearance, dress, facial expression, ethnicity, and any number of other visuals, we would have our own 'impression' of that person. In essence, though we might not like to admit it, we have made a judgement about that person based on what we see, but more significantly, based on our biases.
Biases, which we all possess by the way, can cause us to be unintentionally prejudicial, and are formed over decades of experiences, beliefs, perceptions, information and thought. Our biases can have a positive, negative or neutral impact on our experiences and decisions.
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Paddy Delaney
Informed Decisions Independent Financial Planning & Money Podcast