Aspire with Emma Grede

Why Financial Education is the Best Investment You Can Make (Tori Dunlap)

13 snips
Mar 10, 2026
Tori Dunlap, founder of Her First $100K and financial educator helping women build wealth. She talks about why money is taboo, how childhood money narratives shape choices, and reframing budgeting as helpful guardrails. Tori explains practical first steps, why investing early matters, and why separate accounts in partnerships can protect autonomy.
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ANECDOTE

Dad Taught Tori Index Funds And Roth IRAs

  • Tori learned to invest at 22 because her dad taught her about index funds and Roth IRAs.
  • That early guidance led her to start investing young and treat investing as a foundational habit, not gambling.
INSIGHT

Investing Is How People Become Rich

  • Investing isn't just for rich people; it's the mechanism that creates wealth because time matters more than starting amount.
  • Tori emphasizes starting now and using workplace retirement accounts as the easiest entry point.
ADVICE

Open Accounts Then Buy Investments

  • Remember investing is two steps: open the account and then choose investments; leaving money in an account does nothing.
  • Tori likens buying investments after funding an IRA to using a gift card you must spend on index funds.
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