This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

The Ultimate Rants & Raves Supercut Episode (518)

Feb 6, 2026

Rapid-fire rants and raves tackle whether print and physical newsletters are staging a comeback. Sharp takes on screen time, social media habits, and how culture is shifting. Strong arguments that organizational design, not content quality, often breaks marketing. Bold opinions about AI certainty and a push for more thoughtful, friction-filled marketing experiences.

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ADVICE

Diversify With Print And In-Person

Try adding physical print and in-person elements to diversify your content mix and stand out from AI-generated noise.
Use printed newsletters or magazines and regular events to deepen referral relationships and break through digital clutter.

ANECDOTE

Law Firm's Print Newsletter Success

Robert describes a law firm sending a printed monthly magazine to referral partners and hosting monthly events that drive leads.
He reports that the program is 'crushing it' for referral-driven business.

ANECDOTE

Local Print-First Magazine Example

Joe shares a local city lifestyle magazine launched in print-first format to win local distribution and attention.
He uses it as an example of print-first success to illustrate market opportunity.

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It's the episode you've been waiting for.

Joe Pulizzi and Robert Rose bring together their favorite rants and raves in one fast-moving supercut that tackles the biggest questions facing marketers and creators right now.

Is print really making a comeback, or are we just nostalgic for a slower, more thoughtful era of media? Why does everyone seem so certain in a world that's becoming more complex by the day? And is "thoughtful marketing" finally ready for its return after years of hacks, shortcuts, and algorithm chasing?

The guys also dig into a question every content team should be asking: Is content actually broken, or is the real problem your org chart?

Along the way, Joe and Robert explore what might be the next great opportunity for marketers and content entrepreneurs who are willing to zig while everyone else zags.

Big ideas. Sharp opinions. A few laughs. And plenty to argue about on your next walk or commute.

You don't want to miss this one.

Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.

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Get all the show notes: https://www.thisoldmarketing.com/

Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.

Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/

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This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork